POLITICS, THE SOCIETY OF THE SPECTACLE, AND THE MEDIA CONSTRUCTION OF REALITY

Hajrudin Hromadžić ; Faculty of Humanities and Social Sciences, University of Rijeka, Rijeka, Croatia

Fulltext: pdf (108 KB), Croatian, Pages 60 – 74

Abstracts
This article analyses the phenomena of spectacularisation, tabloidisation and
celebrity culture and their appearance in politics and political arena. It looks
at models of the media construction of social reality within the concept of the
society of the spectacle. The author argues that celebrity culture as a part of
media spectacle is not void of ideologies, but rather the opposite: it is led by
market-based ideologies, by desire of commercial sectors in media and advertising
to make profit and by commercialisation of politics. Thus, the phenomena
that are central to this article are the evidence of the prevailing form of
hegemony, which characterises liberal democracy and neoliberal consumerism.

Keywords
politics; celebrity culture; media tabloidisation; society of the spectacle